Is Traditional SEO Enough in the Age of AI Search?
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Search is changing quickly with people increasingly using ChatGPT, AI-generated answers, and other AI tools alongside traditional search engines. Do you think businesses now need a separate GEO/AIO strategy, or will strong technical SEO, quality content, and authoritative backlinks remain enough to stay visible?
I came across this older discussion and wanted to add a thought. I think traditional SEO still matters for Google, but AI tools like ChatGPT pull from different sources. Maybe the real question is whether we should optimize for both, or if one will eventually take over. What have you seen working in your own strategy?
For me, traditional SEO still works but AI search changes how answers surface. I’ve been learning from Meelis Vill about adapting link building and content structure for both engines. His practical approach made my strategy more efficient without losing core SEO foundations.
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