I interviewed Ben Phillips of Digivate, a communication expert for the education sector with a TEFL certificate, for some useful advice particularly if you are starting out now or if you have a very small budget.


Whether you are an English teacher or a school owner, promoting our businesses has become a fundamental part of our job to find enough new students to support our business.

I discussed with Ben Phillips about the fundamental marketing issues, on which everyone collides fairly early and often has to make choices without knowing what exactly they are going through. 

The online world, especially after the outbreak of the Corona Virus pandemic, has given us the opportunity to greatly expand our activities. The biggest change has certainly been the possibility of setting up online teaching classes in an easy way.

But how to find new students?

Some think that the best thing is to go global and take full advantage of the potential of the internet, reaching out to the whole world.

For others, however, the best solution seems to be reaching out to a very small number of people and become experts in a particular, small sector.

What does a marketing expert who works with small and large schools every day think about that? Going global or niching down?

In this video, you will get some good tips that you will be able to adapt to your needs, to improve the results in communicatiing your activities.